{"id":1174,"date":"2021-12-06T11:13:36","date_gmt":"2021-12-06T10:13:36","guid":{"rendered":"https:\/\/sebastiantorri.com\/branding\/"},"modified":"2023-03-16T08:09:55","modified_gmt":"2023-03-16T07:09:55","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.sebastiantorri.com\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1174\" class=\"elementor elementor-1174 elementor-24\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7106db5 elementor-section-full_width elementor-section-height-full elementor-section-items-stretch elementor-section-height-default\" data-id=\"7106db5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a69233\" data-id=\"7a69233\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef65dc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef65dc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14215eb\" data-id=\"14215eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-699c564 elementor-widget elementor-widget-image\" data-id=\"699c564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"377\" height=\"466\" src=\"https:\/\/www.sebastiantorri.com\/wp-content\/uploads\/2023\/03\/Branding.png\" class=\"attachment-full size-full wp-image-1155\" alt=\"\" srcset=\"https:\/\/www.sebastiantorri.com\/wp-content\/uploads\/2023\/03\/Branding.png 377w, https:\/\/www.sebastiantorri.com\/wp-content\/uploads\/2023\/03\/Branding-243x300.png 243w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960826b elementor-widget elementor-widget-heading\" data-id=\"960826b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42eb7b1 roboto_flex blocco_testo elementor-widget elementor-widget-text-editor\" data-id=\"42eb7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Historically, <strong>branding<\/strong> corresponds to corporate identity and is therefore understood, simplifying as much as possible, as the path aimed at the creation and affirmation of a name, a logo and a design that identify a product or service, possibly differentiating it from others.\u00a0<\/p><p>Our proposal in this area, however, moves from the idea that the interpretation and the objective of the promotional activities that constitute the backbone of this practice must be <strong>deeply updated<\/strong>.<br \/>In fact, branding can no longer only ensure recognition, but must also offer <strong>identification<\/strong> and, in this regard, must tell what values a company believes in, what principles it bases its business on and even what it is ready to fight for.In other words, it must correspond to a <strong>declaration of intent<\/strong> which, in the current social context, does not limit itself to flaunting a politically correct purpose by emphasizing abused concepts, but <strong>outlines its own line of action by updating<\/strong>, if necessary, <strong>its vision and his mission<\/strong>.\u00a0<\/p><p>Furthermore, in order to build or maintain a leading role, companies must guarantee <strong>consistency<\/strong> over time and thus allow marketing to offer awareness to the end user.<br \/>Sebastian Torri Consulting therefore proposes to analyze and choose with its clients the appropriate steps to affirm their reputation, making sure that the appropriate <strong>communication channels<\/strong>, in particular <strong>social media<\/strong>, transmit the correct message visually and verbally and precisely guarantee continuity to the <strong>brand equity<\/strong>, the fundamental intangible asset through which companies can cement their relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-17935eb elementor-widget elementor-widget-html\" data-id=\"17935eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"scroll-wrapper\">\n    <a href=\"#scroll-here\">\n        <img decoding=\"async\" class=\"scroll\" src=\"https:\/\/sebastiantorri.com\/wp-content\/uploads\/2021\/12\/scroll.png\">\n    <\/a>    \n<\/div>\n\n<style>\n.scroll-wrapper{text-align:center;}\n.scroll {\n\n    font-size: 50px;\n    color: #000;\n\n    -webkit-animation: scrolling 3s ease infinite;\n    -moz-animation: scrolling 3s ease infinite;\n    -o-animation: scrolling 3s ease infinite;\n    animation: scrolling 3s ease infinite;\n}\n\n@keyframes scrolling {\n  0% {\n    transform: translate(0);\n  }\n  50% {\n    transform: translate(0,40px);\n}\n  100% {\n    transform: translate(0);\n  }\n}\n<\/style><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Historically, branding corresponds to corporate identity and is therefore understood, simplifying as much as possible, as the path aimed at the creation and affirmation of a name, a logo and a design that identify a product or service, possibly differentiating it from others.\u00a0 Our proposal in this area, however, moves from the idea that the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1174","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding - Sebastian Torri Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sebastiantorri.com\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding - Sebastian Torri Consulting\" \/>\n<meta property=\"og:description\" content=\"Historically, branding 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